As a membership organization, ITSMA brings together the world's leading technology and professional services firms to advance the state of the art in marketing and selling services and solutions.

Our members include such industry leaders as Accenture, Cisco, EDS, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, Nokia, SAP, Siemens, and Unisys, among many others.

Members take advantage of ITSMA to address today's most urgent marketing challenges, including: generating demand in a slow-growth market, sharpening value propositions for skeptical customers, increasing sales productivity, building brand differentiation, and measuring marketing results.