(Invitation-only meeting for ITSMA members)

ITSMA Roundtable

The Lasting Legacy of Sustainability: Marketing for the Future

10 September 2008
12:00–15:00 London time

London, UK

Overview

Corporate Social Responsibility is regarded as the only responsible way to conduct business within the 21st century. No longer is it acceptable for organisations to operate with little or no regard for the greater ecosystem within which it exists.

Many of today’s companies have recognised the importance of CSR and have implemented visible strategies for sustainability alongside their core competences. These may range from philanthropic programs, to supporting third world initiatives, to recycling and similar eco-friendly or “green” activities. In more mature organisations CSR is embedded in their entire way of doing business—from recruitment to advertising to manufacturing, and so on.

The purpose of this ITSMA Roundtable is to stimulate an open discussion around this broad and important topic. We will hear from organisations which have developed strong CSR and sustainability-related programs. Some of the CSR topics we’ll discuss include:

• The benefits, in real terms, for companies
• The role of marketing
• Creating viable sustainability strategies
• The impact of a sustainability strategy on the greater ecosystem: employees, partners, customers, suppliers, and others

This Roundtable promises to be informative and pragmatic in terms of how you can create sustainable marketing for the future in your organisation. We hope you can make it and look forward to seeing you there.

There is no charge for participation, however the Roundtable is limited to 20 representatives of ITSMA member companies and is by invitation only. Lunch is included. If you would like to discuss who might be eligible to participate from your company, please contact us on +44 (0)1628 603130 or at info@itsma.com.

Location and Event Information	[TOP OF PAGE]

Event Date:	10 September 2008
Event Time:	12:00–15:00 London time (lunch included)
Member price:	No Charge
Non-member price:	This event is open to ITSMA member companies only.
Event Location:	London, UK
	For additional information, details or assistance please contact us on +44 (0)1628 603130 or at info@itsma.com.

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.