Lunch Briefing

Sharpening Marketing's Edge: New Tools and Approaches

September 24, 2008
12-2:00 pm PT

Hyatt Regency Santa Clara
Santa Clara, CA

Overview

Marketers today are expected to generate new demand—not just new leads. Marketing must engage customers and prospects long before they are ready to buy and help them uncover a business need—what ITSMA calls the “epiphany phase” of the buying process. To take advantage of the epiphany phase, marketing needs an effective technology strategy that links external outreach using Web 2.0 and social media tools with internal marketing operations automation.

At this Briefing, we will examine the tools and techniques that marketers are using to link early demand generation with business results, using case studies from leading B2B companies such as SAP and Diebold. We will also offer some key highlights from ITSMA’s exclusive survey of best practices, challenges, and ROI from top marketing decision makers’ use of marketing automation technologies. And we will help you sort out the Web 2.0 and social media tools that are having the biggest impact on B2B marketing results. Other key takeaways include:

• Discover the marketing processes that benefit most from automation
• Learn how to manage conversations about your company
• Align your lead-nurturing efforts with sales

The briefing is complimentary for ITSMA members and $95 for nonmembers. Lunch is included.

David C. Munn
President and CEO
dmunn@itsma.com

Dave oversees all ITSMA strategy, partnerships, and international operations. Since joining ITSMA in 1995, Dave has played a central role in expanding the organization’s offerings to include: Best-practice, benchmarking, and customer research; custom consulting and training; and a wide range of member services to help companies improve marketing, sales, and business results. ITSMA now has operations in the U.S., Europe, and Japan serving over 100 member companies representing close to half of the total Technology & Telecom services revenues generated worldwide.

Sponsor	[TOP OF PAGE]

SAVO Group http://www.savogroup.com

SAVO is the industry-defining provider of sales enablement solutions, which maximize a sales organization’s ability to communicate value and differentiation in clear, consistent and compelling ways. SAVO’s award-winning, on-demand application enables organizations to scale knowledge and expertise throughout an organization, share best practices of top sales performers, ramp new hires and leverage the best of an organization in time for every upcoming sales meeting.