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Overview | Agenda | Speakers | Awards | Fees & Hotel
Info | Conference Summary PDF 0.8MB |
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This is not a conference about metrics. This is a conference about results. It's about services and solutions marketers who see what needs to be done and do it, marketers who innovate, execute, and never settle for less than the best. It's about the strategies and tactics these marketing leaders use to drive growth, profitability, and change throughout their organizations. And it's about how you can take their best practices and make them your own. ITSMA's 14th Annual Marketing Conference will bring together leading services and solutions marketers to explore marketing's best opportunities to impact bottom-line business results by:
The Conference will feature case study presentations, intimate breakout workshops, the world premier of new ITSMA research, and a keynote speech from Chip Heath, co-author of the bestselling business book Made to Stick: Why Some Ideas Survive and Others Die (2007). It will also give you ample opportunity to network and trade tips, tools, and advice with speakers and other attendees. Above all, it will inspire you with stories of services and solutions marketing success, and arm you with new insight into how to increase marketing's impact within your own organization. Confirmed Speakers:
ITSMA will present the winners of the Tenth Annual ITSMA Marketing Excellence Awards at a special awards dinner on Wednesday evening, November 14. Award categories for 2007 include:
The conference will also include breakout sessions with leaders from the award winning programs on Thursday, November 15. |
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The conference is designed especially for marketing leaders responsible for developing, managing, marketing, and selling technology-related services and solutions. Anyone involved with the following activities will gain inspiration and insight:
Most of all, the conference is designed for marketers who are dedicated to leading the growth agenda for their organizations. *Please note: Group discounts are available. Contact ITSMA for details.
Eat, drink, and be merry. Join us after your long day of business or travel to relax, enjoy complimentary hors d’oeuvres and beverages, and meet with old friends and new acquaintances in the elegant setting of The Charles Hotel. All conference participants are invited to register, pick up conference materials, and enjoy a casual networking activity to socialize and meet other attendees.
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Lynn Anderson Vice President, Influencer Marketing, Technology Solutions Group, Hewlett-Packard Lynn Anderson is responsible for delivering and driving the marketing plan and integrated communications worldwide to position HP as the leader in the enterprise and mid-market segments. She leads the strategic planning and program development for influencer initiatives, including messaging, public relations, analyst relations, executive communications and internal communications. Previously, Anderson was the vice president of marketing and alliances at HP Canada, and was a member of the Canadian Leadership Team. She also led Corporate Marketing, including HP’s efforts to promote corporate social responsibility. She has held other senior positions with HP in such areas as enterprise channel sales, business development, and category marketing. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Chip Heath Author, Made to Stick, and Professor, Organizational Behavior, Stanford Chip Heath's reseach at the Graduate School of Business at Stanford University examines why certain ideas—ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths—survive and prosper in the social marketplace of ideas. These "naturally sticky" ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders. A few years back Chip designed a course that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, How to Make Ideas Stick, has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers. Chip is the co-author (along with his brother, Dan) of a book titled Made to Stick: Why Some Ideas Survive and Others Die. Chip and his brother have taught and consulted on the topic of "making ideas stick" with audiences from Nissan, Chronicle Books, Ideo, and West Point, among others. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Malin Lidén Global Services Sales Enablement Lead, SAP AG Malin leads the services sales enablement group within SAP Global Services Marketing. She is responsible for enabling the product and services sales groups to position and sell strategic services according to their specific roles in the sales cycle. She created this program within SAP in 2006 and grew it into a global initiative aligning marketing with sales to support the services business objectives. Prior to this role, Malin spent 7 years in marketing and communication roles at SAP and other global IT companies. She has a Master’s degree in international business and a double Bachelor’s degree from Sweden and Germany. |
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Robert Painter Vice President, Marketing, IBM Global Business Services (GBS) Robert Painter oversees all marketing activities for driving preference and demand generation of the GBS portfolio. He also serves on IBM's Global Marketing Board. Previously, Robert provided leadership for many IBM global marketing and business development programs including the brand transformation toward global services, corporate brand advertising, e-business launch, and Olympic marketing. Prior to his career at IBM, Robert was part of the Interpublic Group of Companies where he was an account manager for many global organizations including IBM, Coca-Cola, Unilever, Dow Jones, Epson, and Johnson & Johnson. Robert received his M.B.A. from Duke University and bachelor's degree in Finance and Economics from the University of South Carolina. He currently resides in New Jersey. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Steven R. Perkins Sector Vice President, Washington Operations, Northrop Grumman Information Technology Steve Perkins directs the legislative and senior executive customer activities at the federal and state and local levels for Northrop Grumman’s IT sector. In addition, he manages the strategic partnerships with information technology companies to support both internal and external initiatives. He is also responsible for identifying, developing, and leveraging technology solutions across the sector, and software solutions across the corporation. Finally, he supports business strategy, business development, and mergers and acquisition activity in the sector. Steve has extensive experience in the defense, intelligence, federal civil, homeland security, state and local, commercial, and international markets. In September 2004, he came to Northrop Grumman from Oracle Corporation, where, over his 10-year tenure, he served as the general manager, responsible for sales and consulting businesses for their two largest industry markets: Financial Services and Government. Steve has a bachelor’s degree in history from Le Moyne College and a master’s degree in public administration from American University. |
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Paul M. Rand President and CEO, Zócalo Group Paul Rand is widely regarded as an industry leader and innovator in word of mouth and influencer marketing and currently serves on the Executive Committee and Board for the Word of Mouth Marketing Association (WOMMA). He is the president and CEO of the Zócalo Group, a Chicago-based marketing firm that helps companies and brands create sustainable word of mouth and customer evangelists. Prior to launching the Zócalo Group, Paul was a partner and the Global Chief Development and Innovation Officer for Ketchum, one of the world’s leading public relations firms. Paul also served as the Director of Ketchum’s Global Technology Practice and Managing Director for its Midwest operations. Prior to Ketchum, Paul was the founder and CEO of Corporate Technology Communications (CTC), which Ketchum acquired in June 2001. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Bruce M. Richardson Chief Research Officer, AMR Research Bruce Richardson brings more than 27 years of experience to his current role as chief research officer at AMR Research. Since joining AMR Research in 1988, he has been responsible for spearheading new market coverage and contributing to the company’s analysis of leading market trends in areas such as ERP, supply chain management, service-oriented architectures, software-as-a-service, software appliances, and virtualization and visualization. Bruce is a sought-after public speaker, having lectured and presented worldwide on the firm’s behalf nearly 500 times in more than 20 countries. He has covered and analyzed SAP since 1991 and made many early market predictions that have been realized, such as the rise of the advanced planning market and the evolution of MRP to ERP. Prior to joining AMR Research, Bruce held senior marketing management positions within the software and networking industries. He is an active member of the Boston College Technology Council. Bruce graduated cum laude from Boston College. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Julie Schwartz Senior Vice President, Thought Leadership and Research, ITSMA Julie oversees ITSMA's thought leadership development and custom research. She has authored numerous reports and articles on technology services trends, marketing, branding, and sales topics, and is a frequent speaker at public events and client meetings. Julie created ITSMA's Solutions Roadmap and Services Competency Assessment, developed a balanced scorecard approach to measuring services marketing performance, and designed ITSMA's 360° brand assessment research, which helps companies better understand how their brands are perceived by customers, prospects, partners, employees, and influencers. Prior to joining ITSMA in 1996, Julie was an analyst with State Street Research. Earlier, Julie was the director of professional services research for Dataquest and manager of research for The Ledgeway Group. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Mary Shevlin Senior Director, WW Roles and Readiness, Enterprise Services, Microsoft Mary is the director of roles and readiness for worldwide enterprise services, Microsoft. In this capacity, she directs all aspects of professional services roles including incentive compensation, career planning, and training and certification. She also manages a new hire training and change management program for the enterprise services field. Mary joined Microsoft’s Consulting Division in 1997, where she managed the Pacific Northwest accounts, specializing in commerce and retail technology. Prior to joining Microsoft, she worked in the financial sector for Frank Russell Company and the Bank of Boston. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Srinivas Uppaluri Global Head, Marketing, Infosys Srini is the Global Head of marketing at Infosys. He is responsible for establishing Infosys as a global leader through strategic marketing and overall brand-building initiatives involving flagship programs, influencers, and solutions marketing. Prior to joining Infosys, Srini spent 17 years in management consulting with PWC and Anderson Consulting. He has advised clients in a wide range of industries throughout Europe and India on how to leverage the potential of information technology. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Cancellation and Refund Policy You may cancel your enrollment up to 30 days before the start of the event and receive a full refund or apply the full fee toward a future event. Cancellations received less than 30 days before the event are subject to a $250 cancellation fee. You may request a refund of the remaining balance or apply it toward a future event. Satisfaction Guarantee
About ITSMA |
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Making marketing "sticky"
Known
as Boston's most original luxury hotel, The Charles Hotel is
simple, stylish, and smart. Located in Harvard Square, Cambridge,
the heart of the nation's intellectual and cultural center, The
Charles offers unobtrusive service, award-winning restaurants,
and contemporary décor in a historic yet energetic setting.
Blending tradition, education, and international diversity, Harvard
Square's dynamic offerings are just outside the hotel's front
door. World-class performances at The American Repertory Theatre,
Harvard's prestigious collection of museums, the best in ethnic
dining and erudite cafes, and unique shops all contribute to
the area's legendary appeal.