(Invitation-only meeting for sponsors of ITSMA membership)

ITSMA Inner Circle Meeting

Profitable Portfolio Management

5 December 2006
18:00 – 21:00 London time

Bluebird Restaurant
London, U.K.

Overview

Business strategy typically puts “profitable growth” as a primary objective. But in a maturing, competitive market with only modest levels of growth, figuring out where to focus is a fundamental challenge. Most important, how strategists choose the most promising market segments, business lines, customers, partners, and solutions will determine how well the firm succeeds in finding growth and profits.

Traditional segmentation techniques are useful for beginning to explore and focus these portfolios. But they're not very good at illustrating interactions between the different elements, and they only represent a snapshot in time. More sophisticated techniques can address time horizons and lifecycle issues. In-depth portfolio analysis requires a multi-layered approach, bringing together the market view, the commercial view, and the capability view.

This Inner Circle meeting will explore profitable portfolio management in detail, examine different techniques and models, and use ITSMA case studies to illustrate a variety of ways that our members have tackled the issue.

Participation is by invitation only. If you would like to discuss who might be eligible to participate from your company, please contact Victoria Keen on +44 1892 523060 or at vkeen@itsma.com.

Your Facilitator	[TOP OF PAGE]

Tim Shercliff
Associate Director, ITSMA Europe
tshercliff@itsma.com

Tim delivers advanced marketing training, facilitates workshops, and provides expert consulting on strategic marketing issues such as market segmentation, portfolio analysis, solutions marketing and value propositions, sales enablement, and customer experience management. Tim joined ITSMA from IBM, where he was strategy & marketing director for IBM Global Services in Northern Europe, sat on the Board for IBM Global Services in Northern Europe from 2002-2005, and was a member of the Operating Team for IBM UK from 1995 to 2005.

Location and Event Information	[TOP OF PAGE]

Event Date:	5 December 2006
Event Time:	18:00 – 21:00 London time (dinner included)
Member price:	No Charge
Non-member price:	This event is open to ITSMA member companies only.
Event Location:	Bluebird Restaurant 350 King's Road London, SW3 5UU
	Tel: +44 (0)20 7559 1000
	Online: http://www.conran-restaurants.co.uk/restaurants/bluebird/home
	For additional information, details or assistance please contact Victoria Keen on +44 (0)1892 523 060 or at vkeen@itsma.com.

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.