(Invitation-only for ITSMA Members)

Executive Roundtable:
Placing Your Bets:
Marketing Investment Priorities and Trade-offs

September 27, 2006
12:00–4:30 pm PT

Hyatt Regency Santa Clara
Santa Clara, CA

Overview

As companies turn their attention to planning and budgeting for 2007, questions about priorities and tradeoffs come to the fore—especially for marketing leaders charged with balancing the need for short-term results with longer term investments.

This ITSMA Executive Roundtable will bring together a peer group of senior marketing executives to discuss current and potential strategies for managing the allocation of marketing investments. The session will address a number of questions, including:

• How do you manage the process today?
• What areas are seeing the greatest increase and decrease in spending?
• How can you maintain rigor and discipline without sacrificing the ability to experiment with new tools and initiatives?
• What kinds of trade-offs are you willing to make?

We will also look ahead to 2007 and outline a few of the areas that ITSMA believes deserve special attention, including:

• Strategy, planning, and research
• Sales and marketing integration
• Account-based marketing
• Executive relationship programs
• Digital marketing
• Portfolio development

If you are interested in attending, or would like to discuss who might be eligible to participate from your company, please contact Carolyn Jefferson at +1-781-862-8500, ext. 21 or at cjefferson@itsma.com.

ITSMA Facilitators	[TOP OF PAGE]

David C. Munn
President and CEO
dmunn@itsma.com

Dave oversees all ITSMA strategy, partnerships, and international operations. Since joining ITSMA in 1995, Dave has played a central role in expanding the organization’s offerings to include: Best-practice, benchmarking, and customer research; custom consulting and training; and a wide range of member services to help companies improve marketing, sales, and business results. ITSMA now has operations in the U.S., Europe, and Japan serving over 100 member companies representing close to half of the total Technology & Telecom services revenues generated worldwide.

Steve Hurley
Vice President, Member Engagement
shurley@itsma.com

Steve leads ITSMA’s member engagement team, which works directly with member companies to provide focused advisory support on a wide range of marketing and sales challenges. Steve leads the development of ITSMA’s project methodologies and frameworks and oversees advisory projects on such issues as: go-to-market strategy; growing the solutions business; portfolio rationalization; account-based marketing; and relationship growth.

Location and Event Information	[TOP OF PAGE]

Event Date:	September 27, 2006
Event Time:	12:00–4:30 pm PT
Member price:	No Charge
Non-member price:	This event is open to ITSMA member companies only.
More information:	Contact Carolyn Jefferson at +1-781-862-8500, ext. 21, or cjefferson@itsma.com.
Event Location:	Hyatt Regency Santa Clara 5101 Great America Parkway, Santa Clara, California, USA
	Phone: +1-408-200-1234    Fax: +1-408-980-3990
Website:	http://santaclara.hyatt.com/hyatt/hotels/

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.