The Innovative Marketing Conference

Presented by Corante and Columbia Business School
Sponsored by ITSMA

New York City
June 8-9, 2006

Overview

Companies today are facing increasing pain points as marketing struggles to keep up with innovations in the marketplace. Media proliferation, product choice, consumer networks, “the TiVO effect”—all are posing immense challenges to the old ways of building brands.

At the same time, radical innovations in the practice of marketing are turning the field on its head. Search marketing, viral marketing, customer experience, word of mouth, mobile communications, customer involvement—each has shown promise for building incredible value. But can these cutting-edge new tactics really work for any brand? And should we really throw out the ad agencies when the best campaigns are still generating incredible buzz, brand awareness, and bottom-line growth?

The 2006 Innovative Marketing Conference will comprise a CMO Summit on day one and a larger Marketers Forum on day two. Both days will assess the painful challenges and exciting new possibilities facing marketing today. Participants will gain practical tools, real world case studies, and the chance to network and share best practices with peers in a non-competitive environment.

At the CMO Summit, expert facilitators will pose challenges from today’s marketing battlefront and guide the discussion. Participants will help to shape the agenda both before and during the Summit to ensure maximum relevance and interaction. Throughout, the focus will be on building a new marketing to suit a changing marketplace.

The first day of the conference will be open to a limited number of CMOs and VPs of marketing from a range of industries.

All participants in the CMO Summit will receive one complimentary pass to attend, or send a colleague, to the Marketers Forum on day two.

The second day of the conference will provide a large forum for marketing practitioners from a wide range of industries.

Cutting edge thinkers and business leaders will present new models for innovative marketing and lessons from companies that are leading the way towards a new marketing foundation. Key learnings and case studies that emerged from the CMO Summit the day before will be incorporated in the Forum’s speeches and panels.

During “network/blogging” breaks, participants will have a chance to assess practical implications of the topics being presented—both in person and on the conference’s real-time blog. Audience input will feed into content displays at the conference, as well as innovative podcasts after the event, which will provide the basis for an ongoing online conversation.