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Web Briefing |
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Marketing and Sales: A New Partnership September 19, 2006 Registration Closed
When sales and marketing are working well together, good things happen, including increased revenue, shorter sales cycles, and happier customers, to name just a few. But in the technology industry, marketing and sales are usually not particularly well-aligned. Instead, they have different goals, separate metrics, and little common understanding of what the other is doing. The traditional approach to alignment emphasizes better communication and sales support. But this approach reflects an outdated view of marketing and sales priorities, one in which marketing is focused primarily on awareness, lead generation, and basic sales support. Today, with marketing's increasing focus on more strategic activities such as opportunity analysis, market development, and solutions development, improving the alignment between marketing and sales is dependent on both departments making a commitment to:
Join ITSMA’s Jeff Sands for a discussion of the new ways that marketing and sales must work together to achieve outstanding results in today's competitive marketplace. Jeff will highlight best practice examples from technology companies that are in the midst of improving the alignment between these two key functions. He will also provide practical recommendations for improving results right now. The briefing is complimentary for ITSMA members and $95 for nonmembers.
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Jeff Sands With more than 30 years of experience in technology marketing, sales, and business development, Jeff brings a keen understanding of the priorities and pain points for services and solutions marketing. At ITSMA, Jeff works directly with member companies to help them take best advantage of ITSMA resources and to provide focused advisory support around go-to-market strategy for technology services, portfolio rationalization, sales enablement, and more. |
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ITSMA's Online Briefings offer recent research findings or survey results from thought leaders on a variety of services marketing topics. The Online Briefings can be viewed individually, or in groups composed of people within the same company. The briefings are available anywhere in the world that has telephone service and access to the Internet. A typical program runs 45 minutes followed by 15 minutes of questions and answers. The person making the online presentation speaks into a telephone and advances the visual portion of the presentation via their computer connected to the Internet. At the end of the presentation. and at the presenter's discretion, the listeners are invited to ask questions. Each listener with a question identifies him or herself and is listed in a queue and taken one at a time by the presentation monitor. The monitor also manages the question and answer session by giving each questioner access to the phone line to communicate with the presenter.
This briefing will be administered by BT Conferencing. All participants are required to test their browsers 24-48 hours prior to ensure compatibility. This test can be done by clicking here: Check your system. You will receive a pass code and dial in number 24-48 hours prior to the briefing. The technical requirements for this ITSMA online briefing are:
Aside from the telephone call, the fee for the presentation is complimentary for active ITSMA members, and $95 per location for non-members. Note: Registration is on a first-come/first-served basis. You must register by 5:00 pm ET, September 18, 2006. 
About ITSMA
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