Lunch Briefing
Growing the Business with Micro- and Account-Based Marketing

September 26, 2006
12:00–2:00 pm PT

Hyatt Regency Santa Clara
Santa Clara, CA

Overview

For marketers facing growing pressure to demonstrate return on marketing investment, focusing attention and resources on micro- and account-based marketing has become a priority. Rather than promoting undifferentiated offers to broad market segments, these marketers are increasingly identifying much narrower segments and individual accounts for which they can create customized communications plans, information, and offers.

Join ITSMA’s Jeff Sands for an exploration of best practices in micro- and account-based marketing. Jeff will share ITSMA research and insight on why and how leading technology and services companies are building micro- and account-based marketing strategies, and how some companies are now moving from successful pilot projects to larger scale programs.

The briefing will highlight specific case study examples as well as practical tips on overcoming the most common obstacles to micro- and account-base marketing. If you are responsible for maximizing wallet share from existing clients and/or identifying opportunities for revenue growth with new accounts, this briefing will provide fresh ideas, helpful models, and new confidence for building and executing personalized, customized, and targeted campaigns.

This Briefing is complimentary for ITSMA members and $95 for nonmembers. Lunch is included.

ITSMA Presenters	[TOP OF PAGE]

Jeff Sands
Member Engagement Director
jsands@itsma.com

With more than 30 years of experience in technology marketing, sales, and business development, Jeff brings a keen understanding of the priorities and pain points for services and solutions marketing. At ITSMA, Jeff works directly with member companies to help them take best advantage of ITSMA resources and to provide focused advisory support around go-to-market strategy for technology services, portfolio rationalization, sales enablement, and more.

Location and Event Information	[TOP OF PAGE]

Event Date:	September 26, 2006
Event Time:	12:00–2:00 pm PT
Member price:	No Charge
Non-member price:	$95
More information:	Contact Carolyn Jefferson at +1-781-862-8500, ext. 21, or cjefferson@itsma.com.
Event Location:	Hyatt Regency Santa Clara 5101 Great America Parkway, Santa Clara, California, USA
	Phone: +1-408-200-1234    Fax: +1-408-980-3990
Website:	http://santaclara.hyatt.com/hyatt/hotels/

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.