Breakfast Briefing
Marketing’s Top Challenges: Customer Insight, Digital Connections, and Relationship Growth

February 28, 2006
7:30-9:30 am ET

Boston Marriott Newton
Newton, MA

Overview

As the technology industry speeds into 2006 at a breakneck pace, marketers are faced with exciting new opportunities and challenges, including:

• Leading the charge of changing corporate culture from product-out to customer-in
• Abandoning command-and-control and experimenting with the new tools for digital communication
• Forging strategic bonds with customers that lead to loyalty, advocacy, and a more collaborative solutions development process

Join ITSMA’s Dave Munn and Rob Leavitt to review key data from ITSMA’s new survey into 2006 marketing budget allocations and priorities, learn what it takes to master today’s top challenges, and gain insight into how other top companies are outmaneuvering the competition with deeper customer insight, digital connections, and relationship growth.

The briefing includes a plated breakfast. It is complimentary for ITSMA members and $95 for nonmembers.

ITSMA Presenters	[TOP OF PAGE]

David C. Munn
President and CEO
dmunn@itsma.com

Dave oversees all ITSMA strategy, partnerships, and international operations. Since joining ITSMA in 1995, Dave has played a central role in expanding the organization’s offerings to include: Best-practice, benchmarking, and customer research; custom consulting and training; and a wide range of member services to help companies improve marketing, sales, and business results. ITSMA now has operations in the U.S., Europe, and Japan serving over 100 member companies representing close to half of the total Technology & Telecom services revenues generated worldwide.

Location and Event Information	[TOP OF PAGE]

Event Date:	February 28, 2006
Event Time:	7:30 - 9:30 am ET
Member price:	No Charge
Non-member price:	$95
More information:	Contact Carolyn Jefferson at +1-781-862-8500, ext. 21, or cjefferson@itsma.com.
Event Location:	Boston Marriott Newton, Newton, MA

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.