Collaborating For Growth
ITSMA's Annual European Marketing Forum

Sponsored by:

  
18 May 2006
Runnymede Hotel & Spa, Heathrow
London, UK

Forum Overview

European technology companies today face sluggish, uneven market growth across countries and sectors, increasing competitive pressure from both global and local players, and growing requests from clients large and small to work across internal silos and beyond company boundaries to win or retain deals.

Where cost-cutting and operational reform were the keys to achieving high levels of growth and profitability in recent years, today they are no longer enough. In 2006, top-line growth is about leveraging capabilities and expertise across your company and your partnership web.

Sustainable Growth Springs From Collaboration

Leveraging capabilities and expertise across company silos and partnership networks is a proven way to create multiple points of differentiation and make every part of the business better and more competitive. But achieving and sustaining this level of collaboration is an extremely difficult task, particularly for the large enterprise.

Many companies have not yet found a way to “institutionalize” collaboration; at the European Forum, we’re gathering the industry’s best and brightest marketers to explore with you how it can be done.

Marketing Leads The Way

At ITSMA, we believe that leveraging collaboration—with customers, partners, academics, consultants, and employees from across the organization—is the foundation for achieving sustainable growth. We also believe that marketing is in a unique position to make this happen. This year’s Forum will feature practical case studies, research, expert opinion, and interactive workshops to explore how marketing can drive collaboration with key constituencies including:

• Colleagues in other functions, including finance, sales, and human resources
• Colleagues in other business units
• Strategic business partners
• Market influencers
• Customers and prospects

Mark your diary for May 18th and register your interest in this intensive one-day Forum program now! We also invite you to join us the night before, on May 17th, for an industry ‘speed dating’ event that will help you find new partners and deepen your existing alliances.

Who Should Attend – and Why	[TOP OF PAGE]

Built for mid- to senior-level executives who are responsible for creating, managing, and marketing technology-based services, this Forum is for you if you want to:

• Champion collaboration within your company to build differentiated value propositions that leverage your total capabilities;
• Identify and collaborate with key external constituencies for more sustainable growth;
• Kick start these processes by collaborating with peers who will challenge your thinking and inspire you to action.

Ready, Steady, Date!	[TOP OF PAGE]

Speed “Dating” Dinner Cruise onboard the Lady Margaret Anne.
Wednesday 17 May, 18.30-21.30.

This event is a great opportunity to put yourself out amongst leading industry players as someone willing to collaborate. You may well find new partners and business opportunities, so we’ve noted some speed “dating” hints and tips to help you prepare. Speed Dating Hints & Tips

Forum Agenda	[TOP OF PAGE]

Wednesday 17 May
1900	Industry ‘Speed Dating’ to start or deepen your collaboration with partners during this pre-Forum dinner on the River Thames. Speed Dating Hints & Tips
Thursday 18 May
0900	Welcome Bev Burgess, Vice President & Managing Director, ITSMA Europe
0920	Building A Collaborative Business George Miller, Marketing Director, UK & Ireland, CapGemini
1000	Working Effectively With Channel Partners Maureen Vontz Doolan, Head of Business Strategy, Microsoft Services
1040	Morning Networking Break
1110	Breakout Workshops – Lessons In Collaborating Externally
	Breakout A: Collaborating to Change Market Perception Robert Pearce, Strategy & Marketing Executive UK & Ireland, IBM Global Technology Services, with Tim Shercliff, Associate Director, ITSMA Europe
	Breakout B: Building Strong Customer Communities Andrew Campling, General Manager, UK Major Customers, BT Global Services, with Celia Gaffney, Member Engagement Director, ITSMA Europe
	Breakout C: Working Collaboratively With Customers Louise Beaumont, Vice President Marketing, UKMEA, Unisys, with Stella Christodoulou, Associate Director, ITSMA Europe
	Breakout D: Marketing To And With Alliance Partners George Miller, Marketing Director, UK & Ireland, CapGemini, with Jerry Dixon, Associate Director, ITSMA Europe
1210	Workshop Feedback ITSMA Europe Workshop Facilitators
1230	Networking Lunch
1345	Welcome Back Bev Burgess, Vice President & Managing Director, ITSMA Europe
1355	The Odd Couple: Marketing & Finance Richard Grove, Group Marketing Director, LogicaCMG
1435	Closing The Gap: How To Plan For Growth Per Kristiansson, Director Marketing & Strategy EMEA, Lucent Worldwide Services
1515	Afternoon Networking Break
1545	Breakout Workshops – Techniques For Internal Collaboration
	Breakout E: Creating Integrated Solutions Across Business Units & Geographies Mark Davis, Marketing Director, Global Service Offerings Team, CSC, with Tim Shercliff, Associate Director, ITSMA Europe
	Breakout F: Managing Customer Conversations Across Functions Hilary East, Top Tier Program Manager, PwC, with Celia Gaffney, Member Engagement Director, ITSMA Europe
	Breakout G: Collaborating With Sales To Increase Impact In Key Accounts Robert Corbishley, Marketing Strategy Manager Europe, Xerox Global Services, with Stella Christodoulou, Associate Director, ITSMA Europe
	Breakout H: Aligning With Business Units For Better Strategy Ian Hunter, Commercial Marketing Director, Fujitsu, with Jerry Dixon, Associate Director, ITSMA Europe
1645	Workshop Feedback ITSMA Europe Workshop Facilitators
1710	The Human Touch: Collaborating With HR To Build Differentiation Terry Corby, Director of Global Marketing, Business Consulting, Accenture
1750	Review and Closing Summary Bev Burgess, Vice President & Managing Director, ITSMA Europe
1800	Close
	Please note: ITSMA reserves the right to make changes or substitutions to this event.

Hotel Information	[TOP OF PAGE]

Event Date:	17-18 May 2006
Member price:	€950
Non-member price:	€1200
	Please note: If payment is not received by the start of the event, a credit card or other form of payment will be required for admittance.
Event Location:	Runnymede Hotel & Spa Windsor Road Egham Surrey, TW20 0AG On the banks of the River Thames, close to the historic town of Windsor, The Runnymede has 180 guest rooms, with the individual touches of flair you would expect from one of the UK's largest family-run 4-star hotels. Together with conference facilities, there is the opportunity to relax, refresh and revitalize in the indoor pool, relaxation area, gym, tennis courts and spa.
Reservations:	Hotel accommodations are the responsibility of the registrant. A block of rooms have been reserved for ITSMA Forum delegates on a first come first served basis at the Runnymede Hotel & Spa. We encourage making arrangements as soon as possible to ensure room availability. Any room cancellation must be processed by the hotel.
Room Reservation:	Please contact the hotel directly for room reservations
	Telephone: +44 (0)1784 436171 Fax: +44 (0)1784 436340 Website: www.runnymedehotel.com
Directions:	The Runnymede Hotel is situated on the A308 between Staines and Windsor, just off the M25 (Junction 13). There is ample free parking at the hotel.
	From Central London M4 to Junction 4B, then proceed on M25 (signed for Gatwick) to Junction 13 and follow the signs to A308 Egham / Windsor.
Underground:	Hatton Cross Station (Piccadilly Line) Approximately 15 minutes taxi ride away.
Train:	Frequent service from London (Waterloo) to Egham. Journey takes 30 minutes. Egham Station is 5 minutes by taxi.
	Heathrow Airport Only 10 minutes from the hotel (via M25/M4).

Cancellation and Refund Policy
Any cancellations or substitutions must be in writing. Send any notices to ITSMA Europe, 8 Mount Ephraim, Tunbridge Wells, Kent, TN4 8AS, UK or via email to Victoria Keen at vkeen@itsma.com

You may cancel your enrollment up to 30 days before the start of the event and receive a full refund. Cancellations received less than 30 days before the event are subject to a €350 administrative charge. Cancellations received less than 15 days are subject to a cancellation fee equal to 25% of the event fee or €350, whichever is greater. Cancellation fees above the administrative charge can be applied toward a future event.

Satisfaction Guarantee
ITSMA guarantees your complete satisfaction with this event. If you are not satisfied, we will provide you with a full refund of your money or provide a credit towards another offering.

Questions
If you have any questions, please call ITSMA Europe at +44 (0)1892 523 060 or email Victoria Keen at vkeen@itsma.com

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.