(Invitation-only meeting for ITSMA member companies)

Inner Circle Meeting
Getting The Balance: Balancing Regional & Country Marketing In Europe

1 November 2005
18:00 – 21:00 London Time

The Brewery, London

Facilitated by Bev Burgess, Vice President and Managing Director, ITSMA Europe and Tim Shercliff, Associate Director

Overview

As marketers seek to do more with less and leverage corporate branding, centrally-defined offers, and global communications campaigns, it is easy to forget that each country in Europe has a very different culture, economic profile, and buying style.

Getting the right balance between global, regional, sub-regional, and country-based activities is difficult. Just this year, a number of companies have publicly changed the way they go to market in the European theatre, re-addressing such questions as how to:

1. Build marketing strategy and plans across service line, industry sector, and geographic dimensions;
2. Allocate resources—people and budgets—across global, regional, and country marketing;
3. Manage the marketing budget and sourcing processes across geographies;
4. Split the responsibility for strategy, brand development, and demand generation across all of these teams;
5. Build a professional marketing community across virtual teams and borders.

This inner circle meeting will focus on these and other issues faced by sponsors of ITSMA member companies as they operate within Europe.

This invitation-only meeting will provide senior marketing executives a rare opportunity to discuss key challenges with their peers and explore the latest findings from ITSMA research in a comfortable, small-group setting.

Participation is by invitation only. If you would like to discuss who might be eligible to participate from your company, please contact Christine Poulsen on +44 1892 523060 or at cpoulsen@itsma.com.

Facilitators	[TOP OF PAGE]

Beverley Burgess
Former Vice President and Managing Director, ITSMA Europe
info@itsma.com

Bev leads all of ITSMA’s membership, research, consulting, training, and event services in Europe, supporting both European companies and the European marketing organizations of other global IT and consulting firms.

Tim Shercliff
Associate Director, ITSMA Europe
tshercliff@itsma.com

Tim delivers advanced marketing training, facilitates workshops, and provides expert consulting on strategic marketing issues such as market segmentation, portfolio analysis, solutions marketing and value propositions, sales enablement, and customer experience management. Tim joined ITSMA from IBM, where he was strategy & marketing director for IBM Global Services in Northern Europe, sat on the Board for IBM Global Services in Northern Europe from 2002-2005, and was a member of the Operating Team for IBM UK from 1995 to 2005.

Location and Event Information	[TOP OF PAGE]

Event Date:	1 November 2005
Event Time:	18:00 – 21:00 London Time (dinner included)
Member price:	No Charge
Non-member price:	This event is open to ITSMA member companies only
Event Location:	The Brewery James Watt Room
	Chiswell Street London EC1Y 4SD
	Tel: 0207 638 8811
	For more information on the venue please go to: www.thebrewery.co.uk
	Location Map PDF (100KB)
	Should you need any additional information, details or assistance please contact Christine Poulsen on +44 (0)1892 523 060 or at cpoulsen@itsma.com.

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.