(Invitation-only meeting for sponsors of ITSMA membership)

ITSMA Marketing Roundtable:
Best Practices In Solutions Marketing

Hosted by Hewlett-Packard
Munich, Germany

9 September 2005 (Rescheduled from 8 July 2005)
12:00–15:00 CET

Overview

The move to solutions continues to dominate the IT marketplace as providers try to move up the value chain by providing more comprehensive and business-oriented solutions to their clients. But success with solutions demands more than a pretty face; companies that are truly committed to providing solutions must rethink virtually every aspect of how they go to market.

This ITSMA roundtable, hosted by Hewlett-Packard, will explore the most important changes marketers need to make to grow a solutions business. With substantial time dedicated to discussing concrete examples and lessons learned from recent and ongoing initiatives across the industry, the roundtable will focus on:

• Building customer insight
• Designing the right solutions
• Enabling the sales process

Beyond the prepared topics, this roundtable is also designed to facilitate open discussion on other top-of-mind issues facing leading marketing executives focused on growing a solutions business.

There is no charge for participation, but the roundtable is limited to 15 representatives from ITSMA member companies. Lunch is included.

Participation is by invitation only. If you would like to discuss who might be eligible to participate from your company, please contact Christine Poulsen on +44 1892 523060 or at cpoulsen@itsma.com.

Your Facilitator:	[TOP OF PAGE]

Beverley Burgess
Vice President and Managing Director, ITSMA Europe

Bev leads all of ITSMA’s membership, research, consulting, training, and event services in Europe, supporting both European companies and the European marketing organizations of other global IT and consulting firms.

Before joining ITSMA, Bev created and implemented a full range of corporate and marketing strategies in Europe, America and Asia for companies such as Epson, Ericsson, BT, Cable & Wireless, British Gas, United Utilities, Biomni, and Computasoft.

Location and Event Information	[TOP OF PAGE]

Event Date:	9 September 2005
Event Time:	12:00–15:00 CET (Lunch is included.)
Member price:	No Charge
Non-member price:	This event is open to ITSMA member companies only.
Event Location:	Hewlett-Packard
View Map	Einsteinring 30 85609 Dornach - Munich Germany
	Meeting point is at the reception desk
Accommodations:	Many hotels are available in this suburb of Munich. We have selected two conveniently located within walking distance of the HP Offices.
	NH Munich-Dornach Hotel Einsteinring 20 85609 Aschheim-Dornach Tel.: +49 89 940096-707 Fax.:+ 49 89 940096-100 Website: www.nh-hotels.com
	INN SIDE Residence-Hotel Munich Humboldtstrasse 12 85609 Aschheim-Dornach Tel.: +49 89 94005-0 Fax.: +49 89 94005-299 Email: muenchen@innside.de
Travel Information:	Public transportation : http://www.muenchen.de/Tourismus/Transportation/
	Travelling by car: Starting Point: All Motorways Instructions: Motorway A99 up to the interchange Muenchen-Ost. Go further on the A94 up to exit Muenchen-Riem, turn right into the Erdinger Landstraße. Then turn right into the Einsteinring. HP Offices are situated on your left hand side.
	By Air: Munich International Airport – 35 km from the HP offices. For all information if you fly to Munich International , please see http://www.munich-airport.de/EN
	For any further information or assistance contact Christine Poulsen on +44 (0)1892 523 060 or by email at cpoulsen@itsma.com.

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.