IDC Marketing Performance Measurement Summit:
For Business-to-Business Marketers

8:30 am—5:00 pm
January 19, 2005
New York, NY

SPECIAL OFFER - $495 Conference Rate!
Save 45% from standard $895 fee by calling IDC at +1-800-605-5849 and asking for the special ITSMA rate.

Overview

The IDC Marketing Performance Measurement Summit is designed to provide senior marketing professionals in business-to-business markets with best practices for: deciding what to measure, adopting appropriate metrics, and conducting measurement and reporting to demonstrate value and justify budgets. This one-day interactive forum will include panel and roundtable discussions as well as best practice and case study presentations on how to sell the value of and gain funding for marketing measurement programs.

Preliminary Agenda:

• Proven Approaches in Defending Strategic Marketing Investments
• Expectations of Finance
• Developing Accepted Metrics for Budgeting and Planning
• Case studies of Metrics, Measurement and Performance
• Guidance for Conducting Measurement
• Funding Programs Which Defy Traditional Measurement
• Connecting Marketing Metrics with Results to Build More Effective Budgets

Steve Hurley, ITSMA's vice president of learning and performance excellence, will lead a session with a senior representative from BearingPoint to discuss how ITSMA helped BearingPoint develop and implement a value measurement system for marketing.

For more information or to register online:
http://www.idc.com/mpm05

Sponsorship Opportunities Available:
For more information, contact Mary Connell at 508-935-4587 or mconnell@idc.com.