Marketing
Dilemmas
ITSMA’s 2005 Annual European Forum
17-18 May 2005
Hosted by BT at the BT Tower, London
Really new ideas,
fresh inspirations, and concrete action plans. It’s
been a long time since I attended such an interesting, relevant,
and stimulating session!
—Giulia
Rancati, Marketing Manager, Cisco Systems, 2004 Annual
European Forum
Overview
Are you being asked to do more with less again this
year? Do you have to balance the need to deliver results today with
the goal of building a strong business for tomorrow? Are you trying
to influence what customers say about you when you’re not there
for the conversation? Do your marketing programs have to run internationally
but make a significant impact locally? Are you tasked with managing
the customer experience when you never see one?
Like many marketers, you face a range of dilemmas every day. Some
are a direct result of the maturing market for technology services,
and the changing role marketing needs to play in an industry where
the boundaries around marketing have been tightly defined.
To give you a better perspective on your dilemmas, and some fresh
ideas to help you resolve them, ITSMA will gather together some of
today’s
most successful service marketers at our 2005 Annual European Forum on
May 17th-18th in London. Hosted by BT, at the prestigious BT Tower, ‘Marketing
Dilemmas’ will offer real world solutions to the dilemmas you
and your company face every day.
Well paced,
good mix of topics and speakers, good networking, pleasant
atmosphere.
—Dagmar
Fischer, Worldwide Network Services Marketing Manager,
Hewlett-Packard
2004 Annual European Forum
Built for mid- to senior-level executives who
are responsible for creating, managing and marketing technology-based
services, this Forum is for you if you want to:
Stay sane - resolving your most pressing dilemmas;
Breakout B: Thought Leadership For
Brand Positioning & Sales Opportunities
Bev Burgess, Vice President & Managing
Director, ITSMA Europe
Breakout C: Account-Based Marketing – Extending
Horizons & Delivering Results
Sara Sheppard, Associate Director,
Learning & Advisory Services, ITSMA Europe
1600
Afternoon Break
1630
Running International Marketing
With Local Impact
Guy Nielsen, Senior Director, Head of EMEA Marketing & Communications,
BearingPoint
1715
Outside In Or Inside Out? The Best
Way To Build A Solutions Business
Andrew Campling, Head of Marketing,
Commercial & Brands Directorate, BT Major Business
1755
Closing Summary
Bev Burgess, Vice
President & Managing Director, ITSMA Europe
1800
Personal Time
1830
Champagne Reception
1900
Dinner
2230
Close
Wednesday 18 May
9:00
Welcome
Bev Burgess, Vice President & Managing
Director, ITSMA Europe
9:15
CRM: Building Marketing
Thinking Outside Of Marketing
Professor Adrian Payne, Professor
of Services & Relationship Marketing, Cranfield University
School of Management
1000
Managing the total
customer experience: Marketing or Delivery?
Bill
Davidson, Director, Total Customer Experience & Quality,
Hewlett-Packard
1045
Morning Break
1115
Using Past Success To Grow Future Business
Michelle Martin, Marketing Director, EMEA Services, BEA Systems
1200
Guiding Conversations When You’re
Not There: Influencing The Influencers
Malcolm George, Director
of Marketing & Communications, EDS Corporation
1245
Summary and Close
Bev Burgess, Vice President & Managing
Director, ITSMA Europe
1300
Networking Lunch
Please note: ITSMA
reserves the right to make changes or substitutions to this event.
Well organised,
good content, and the right scale.
— Martin
Caddick, Business Solutions Director, Fujitsu,
2004 Annual European Forum
Located in Central London, easy access by public transportation
BT Tower offers its high-tech facilities to all participants. Wireless
Internet access throughout the building, internet broadband log on
stations, and telephone lines will be made available to all participants.
Member price:
€1395
Non-member price:
€1995
Team Registrations:
20% discount for 5 or more participants (not in conjunction
with early bird discount). Please forward all details to Christine
Poulsen at cpoulsen@itsma.com or
by phone at (44) 01892 523 060
Please note: If payment is not received by the start of the
event, a credit card or other form of payment will be required
for admittance.
Accommodations:
Holiday Inn Regents Park
Carburton Street
London W1W 5EE
Phone:
(44) 0870 400 9111 Fax:
(44) 020 7387 2806
The hotel is located a short walk away from the BT Tower. It
offers the peace and quiet of the capital’s best park and
excellent access to the London underground just 2 minutes away
Hotel accommodations are the responsibility of the registrant.
A block of rooms has been reserved on a first -come, first-served
basis at The Holiday Inn Regent's Park. We encourage making arrangements
as soon as possible to ensure room availability. Any room cancellation
must be processed by the hotel.
Room Reservation:
Please contact the hotel directly to make a reservation.
Indicate that you are attending ITSMA’s Annual Forum to
receive the special rate of £120, available until 2 May
2005. The rate includes Breakfast and VAT, and is applicable
pre and post-event depending on room availability.
Please note that Rate and Availability are only guarantee until
2 May 2005
Cancellation and Refund Policy Any cancellations
or substitutions must be in writing. Send any notices to ITSMA Europe, 8 Mount
Ephraim, Tunbridge Wells, Kent, TN4 8AS, UK or via email to Christine Poulsen
at cpoulsen@itsma.com.
You may cancel your enrollment up to 30 days before the start of the event and
receive a full refund or apply the full fee toward a future event. Cancellations
received less than 30 days before the event are subject to a €350 administrative
charge. Cancellations received less than 15 days are subject to a cancellation
fee equal to 25% of the event fee or €350 , whichever is greater. Cancellation
fees above the administrative charge can be applied toward a future event. Nonattendance
without written cancellation prior to the event will incur the full event fee.
Substitutions approved by ITSMA are permitted up to the start of the event .
Satisfaction Guarantee
ITSMA guarantees your complete satisfaction with this event. If you are not
satisfied, we will provide you with a full refund of your money or provide
a credit towards another offering.
Questions
If you have any questions, please call ITSMA Europe at
+1 44 (0) 1892 523 060 or email Christine Poulsen at cpoulsen@itsma.com.
About ITSMA
ITSMA specializes in helping companies market and sell services and solutions.
As a membership organization, we work with the world's leading technology,
communications, and professional services firms to generate new business, strengthen
customer loyalty, and increase brand differentiation. Through research, consulting,
training, and community we provide the insight companies need to improve marketing
impact, sales performance, and business results. ITSMA is based in Lexington,
Massachusetts, and has offices in the United States, the United Kingdom, and
Japan. Learn more at www.itsma.com.
Located in Central London, easy access by public transportation
BT Tower offers its high-tech facilities to all participants. Wireless
Internet access throughout the building, internet broadband log on
stations, and telephone lines will be made available to all participants. 