ITSMA Executive Roundtable
(Invitation-only for ITSMA Members)

February 3, 2004 12:00 - 4:30 pm PT Santa Clara Marriott Santa Clara, CA

ITSMA's invitation-only, half-day executive roundtables provide senior marketing executives a great opportunity to discuss current challenges with peers from other member companies. Executive roundtables also feature exploration of new ITSMA research on critical marketing and sales issues.

The market for IT services and solutions is looking up in 2004, but marketers remain focused on driving near-term revenue with targeted campaigns and intensive sales support. ITSMA's first executive roundtable of 2004 will therefore focus especially on one of the most urgent questions facing most ITSMA member companies: How can marketing increase its impact on sales and accelerate the sales cycle. Specifically, the roundtable will address such issues as:

• Marketing's role in account planning
• Maximizing the impact of sales support and tools
• Lead generation and lead management
• Sales training for services and solutions

Beyond the main topics, the roundtable is also designed to facilitate open discussion on other top issues facing marketing executives today.

ITSMA's Dave Munn and Steve Hurley will facilitate the session, which is designed for maximum discussion and debate. Dave and Steve will also present findings from ITSMA's recently completed 2003 Sales Performance Study, which provides extensive data on sales practices from more than two dozen leading IT services organizations.

Lunch is included.

Executive Roundtable Facilitators Dave Munn, President & CEO, ITSMA (left) Steve Hurley, Vice President, Learning & Performance Excellence, ITSMA

Please note: Participation is limited to one senior executive each from ITSMA member companies.

If you are interested in attending, or would like to discuss who might be eligible to participate from your company, please contact Carolyn Jefferson at +1-781-862-8500, ext. 21 or at cjefferson@itsma.com.

Location and Event Information	[TOP OF PAGE]

Event Date:	February 3, 2004
Event Time:	12:00 - 4:30 pm PT (lunch included)
Member price:	No Charge
Non-member price:	This event is open to ITSMA member companies only.
Event Location:	Santa Clara Marriott
	2700 Mission College Boulevard Santa Clara, CA 95054 Phone: +1-408-988-1500 Fax: +1-408-352-4353
	URL: http://www.marriott.com

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.