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ITSMA Introduction of ABM PDF (170KB)

A Proven Model for Account-Based Marketing

Implementing ABM at Xerox

Northrop Grumman Uses ABM to Win $2B Deal

“ITSMA partnered with us every step of the way during our ABM pilots.”

– Liz Vega, Manager, Account Marketing, Xerox

Contact Jeff Sands at +1-781-862-8500, ext. 111 or jsands@itsma.com to learn more.

ITSMA Account-Based Marketing^SM (ABM) is a strategic approach that helps companies bring greater business value to their most important accounts. By treating each account as a market of one, we help companies broaden and strengthen their account relationships, increase awareness and demand for their services and solutions, and help them to gain superior financial results.

Through years of research and work with pioneers of the approach, ITSMA has developed a proven three-phased framework for ABM:

• Program Planning & Design
• Account-Specific Planning & Implementation
• Program Management & Evaluation

Many companies have followed ITSMA’s approach to ABM, developing well-planned, well-executed programs that create the deep and trusted relationships with key accounts that lead to substantial, measurable results.

ITSMA Account-Based Marketing^SM Framework