ITSMA’s 2013 marketing technology survey reveals how a handful of the most successful marketing organizations have turned technology to their advantage.

ITSMA’s 2013 Marketing Technology Survey reveals how a handful of the most successful marketing organizations have turned technology to their advantage.

ITSMA’s Professional Services Brand Tracking Study provides data to help professional services and solutions companies support their marketing strategies, improve their competitive position, and build stronger brands.

ITSMA’s 2013 Services Marketing Budget Allocations and Trends study reveals that services marketers are more optimistic in 2013 and plan to increase their budgets; however, in response to changing buyer behavior, they are shifting their budget allocations to reflect new priorities.

In the State of the Marketing Profession Address, ITSMA outlines five mandates to help B2B marketers be successful in 2013.

ITSMA’s 2012 buyer research validates the changes in buyer behavior related to the use of social media and the importance of solution provider websites. It also uncovers a new finding related to the role of sales in the purchase process.

In this briefing you will learn what marketers need to do to give buyers what they want, and you will hear examples and case studies from companies who are leading the way.

This Online Briefing highlights the six principles employed by best-in-class marketers to measure their marketing performance.

By integrating customer satisfaction and loyalty programs, companies can accurately judge customer opinion, be better able to act on those opinions, and build a cadre of loyal customers and advocates.

Senior executives see the marketing function as being out of step with the rest of the business. Here’s what marketers must do to prove their value.

The Marketing Performance Management Survey assesses how marketers use data, metrics, and analytics to impact the business.

ITSMA has developed a six-step process to create outstanding value propositions based on research.

This tool shows marketers the five steps they can take to develop a go-to-market strategy.

Marketing must transform; yet, changing marketing incrementally is not enough in a world that changes so rapidly. In this survey report, ITSMA shows how marketing leaders are rethinking, reskilling, and reinventing the organization.

Marketing organizations of the future need new systems, processes, and ways of thinking. What skills are needed? Where will the marketers of tomorrow come from?

Successfully implementing a multinational brand is hard work, but easier if you strive for simplicity and take a local approach to implementing it across regions.

ITSMA and Solutions Insights have conducted a first-of-its-kind survey to discover what makes a solutions marketer.

This ITSMA briefing highlights the findings from the recent survey, The Anatomy of a Solutions Marketer, and offers insights on the role solutions marketers can play in helping their company become more solutions-driven.

This ITSMA Case Study shows how BT’s KAM Live system automates the information-gathering process so sales can have more effective conversations with customers at a lower cost.

The Solutions Maturity Model identifies five key stages of solutions mastery and focuses on best practices for developing and delivering solutions in different business models.

This Special Report, based on ITSMA research and full of supporting case studies, explores the concept of the idea organization. It also outlines the six pillars of thought leadership for B2B marketers: Idea culture, Business themes, Research, Idea development and dissemination engine, Thought leadership center of expertise, Metrics.

Account Based Marketing (ABM) is a powerful strategy for building deeper relationships with top accounts. But it takes time and resources to get it right. ITSMA’s ABM Adoption Model shows how ABM can transform your marketing at each stage.

2012 Services Marketing Budget Allocations and Trends, a PowerPoint-style report, delivers a detailed look at the state of the services marketing profession as it exists in early 2012.

With the rise of the B2B social buyer, marketing has to change. In this update, marketers will learn how to approach the B2B social buyer while retaining a focus on the traditional buyer.

Based on the number of clickthroughs, downloads, retweets, and mentions, the ideas that resonated most with our readers in 2011 centered on thought leadership, connecting with the buyer, marketing planning and strategy, lead generation, using data, and building brands.