ITSMA Site Search
|ITSMA Online Survey: Realizing the Promise of Marketing Technology
ITSMA’s 2013 marketing technology survey reveals how a handful of the most successful marketing organizations have turned technology to their advantage.
Thursday, April 25th, 2013 | Benchmarking Study,Demand Generation and Lead Management,Marketing Operations and Culture,Research,Survey
|Realizing the Promise of Marketing Technology
ITSMA’s 2013 Marketing Technology Survey reveals how a handful of the most successful marketing organizations have turned technology to their advantage.
Wednesday, April 24th, 2013 | Demand Generation and Lead Management,Marketing Operations and Culture,Research,Sales Enablement
|Professional Services and Solutions, 2012 Brand Tracking Study
ITSMA’s Professional Services Brand Tracking Study provides data to help professional services and solutions companies support their marketing strategies, improve their competitive position, and build stronger brands.
Monday, March 4th, 2013 | Brand Tracking Study,Brand, Reputation, and Positioning,Buyer Research,Marketing Strategy and Planning,Research
|Services Marketing Budgets and Benchmarks: 2013 Budget Allocations and Trends
ITSMA’s 2013 Services Marketing Budget Allocations and Trends study reveals that services marketers are more optimistic in 2013 and plan to increase their budgets; however, in response to changing buyer behavior, they are shifting their budget allocations to reflect new priorities.
Thursday, February 28th, 2013 | Benchmarking Study,Budget Trends and Directions,Content, Communications, and Advertising,Customer Buying Behavior,Globalization and Outsourcing,Marketing Benchmarks,Marketing Measurement,Marketing Operations and Culture,Research
|ITSMA’s 2013 State of the Marketing Profession Address
In the State of the Marketing Profession Address, ITSMA outlines five mandates to help B2B marketers be successful in 2013.
Friday, January 25th, 2013 | Briefing,Budget Trends and Directions,Customer Buying Behavior,Demand Generation and Lead Management,Marketing Benchmarks,Marketing Strategy and Planning,Research,Uncategorized
|Three Trends You Can’t Ignore: Results from the ITSMA How Buyers Consume Information Survey, 2012
ITSMA’s 2012 buyer research validates the changes in buyer behavior related to the use of social media and the importance of solution provider websites. It also uncovers a new finding related to the role of sales in the purchase process.
Wednesday, December 12th, 2012 | Buyer Research,Customer Buying Behavior,Demand Generation and Lead Management,Focus Report,Interactive Online/Digital Marketing,Research,Thought Leadership
|The Buyer Divide: How to Market to Traditional and B2B Social Buyers
In this briefing you will learn what marketers need to do to give buyers what they want, and you will hear examples and case studies from companies who are leading the way.
Tuesday, December 11th, 2012 | Briefing,Customer Buying Behavior,Research
|Mastering the Six Principles of Marketing Performance Management
This Online Briefing highlights the six principles employed by best-in-class marketers to measure their marketing performance.
Tuesday, November 13th, 2012 | Briefing,Marketing Measurement,Marketing Operations and Culture,Research
|How to Build Successful Customer Satisfaction and Loyalty Programs That Drive Growth
By integrating customer satisfaction and loyalty programs, companies can accurately judge customer opinion, be better able to act on those opinions, and build a cadre of loyal customers and advocates.
Thursday, October 25th, 2012 | Client Satisfaction,Focus Report,Loyalty Programs,Relationship Marketing,Research
|From Support to Strategy: How Marketing Can Increase Its Value to the Business
Senior executives see the marketing function as being out of step with the rest of the business. Here’s what marketers must do to prove their value.
Friday, September 28th, 2012 | Increasing Marketing's Role and Status in the Organization,Marketing Strategy and Planning,Research,Viewpoint
|The Path to Better Marketing Results
The Marketing Performance Management Survey assesses how marketers use data, metrics, and analytics to impact the business.
Thursday, September 20th, 2012 | Benchmarking Study,Increasing Marketing's Role and Status in the Organization,Marketing Measurement,Marketing Operations and Culture,Research,Survey
|Six Steps to Crafting Effective Value Propositions
ITSMA has developed a six-step process to create outstanding value propositions based on research.
Wednesday, September 19th, 2012 | Account-Based Marketing,Research,Tool,Value Proposition Development
|How Marketing Can Facilitate the Go-to-Market Strategy
This tool shows marketers the five steps they can take to develop a go-to-market strategy.
Wednesday, September 5th, 2012 | Marketing Strategy and Planning,Research,Tool
|ITSMA Online Survey: Marketing Transformation: Are we there yet?
Marketing must transform; yet, changing marketing incrementally is not enough in a world that changes so rapidly. In this survey report, ITSMA shows how marketing leaders are rethinking, reskilling, and reinventing the organization.
Tuesday, July 10th, 2012 | Benchmarking Study,Marketing Operations and Culture,Professional Development,Research,Survey
|The New Skills Crisis in Marketing: Why Your Next Marketers Won’t Come from Marketing
Marketing organizations of the future need new systems, processes, and ways of thinking. What skills are needed? Where will the marketers of tomorrow come from?
Friday, June 29th, 2012 | Briefing,Change Management,Increasing Marketing's Role and Status in the Organization,Marketing Operations and Culture,Professional Development,Research
|How to Successfully Build a Multinational Brand
Successfully implementing a multinational brand is hard work, but easier if you strive for simplicity and take a local approach to implementing it across regions.
Tuesday, June 12th, 2012 | Brand, Reputation, and Positioning,Globalization and Outsourcing,Research,Viewpoint
|Online Survey: Anatomy of a Solutions Marketer
ITSMA and Solutions Insights have conducted a first-of-its-kind survey to discover what makes a solutions marketer.
Wednesday, May 23rd, 2012 | Benchmarking Study,Research,Solutions Marketing,Survey
|Breaking the Code to Becoming a More Solutions-Driven Company
This ITSMA briefing highlights the findings from the recent survey, The Anatomy of a Solutions Marketer, and offers insights on the role solutions marketers can play in helping their company become more solutions-driven.
Wednesday, May 23rd, 2012 | Briefing,Research,Solutions Marketing
|BT KAM Live: Using Automated Research to Create Better Sales Conversations
This ITSMA Case Study shows how BT’s KAM Live system automates the information-gathering process so sales can have more effective conversations with customers at a lower cost.
Friday, May 11th, 2012 | Account Planning and Research,Account-Based Marketing,Buyer Research,Case Study,Research
|The Five Stages of Solutions Maturity
The Solutions Maturity Model identifies five key stages of solutions mastery and focuses on best practices for developing and delivering solutions in different business models.
Wednesday, April 25th, 2012 | Governance,Marketing Operations and Culture,Product and Portfolio Management,Research,Sales and Delivery Strategy,Sales and Marketing Collaboration/Alignment,Update
|Thought Leadership Marketing: How to Build Relationships and Revenue Through Ideas
This Special Report, based on ITSMA research and full of supporting case studies, explores the concept of the idea organization. It also outlines the six pillars of thought leadership for B2B marketers: Idea culture, Business themes, Research, Idea development and dissemination engine, Thought leadership center of expertise, Metrics.
Monday, April 9th, 2012 | Focus Report,Research,Thought Leadership
|Account Based Marketing: Four Steps to Successful Implementation and Full Adoption
Account Based Marketing (ABM) is a powerful strategy for building deeper relationships with top accounts. But it takes time and resources to get it right. ITSMA’s ABM Adoption Model shows how ABM can transform your marketing at each stage.
Thursday, March 22nd, 2012 | Account-Based Marketing,Briefing,Relationship Marketing,Research
|2012 Services Marketing Budget Allocations and Trends
2012 Services Marketing Budget Allocations and Trends, a PowerPoint-style report, delivers a detailed look at the state of the services marketing profession as it exists in early 2012.
Tuesday, February 21st, 2012 | Benchmarking Study,Budget Trends and Directions,Content, Communications, and Advertising,Customer Buying Behavior,Globalization and Outsourcing,Marketing Benchmarks,Marketing Measurement,Marketing Operations and Culture,Research
|A Tale of Two Buyers: Marketing to the B2B Social Buyer and the Traditional Buyer
With the rise of the B2B social buyer, marketing has to change. In this update, marketers will learn how to approach the B2B social buyer while retaining a focus on the traditional buyer.
Thursday, February 16th, 2012 | Buyer Research,Customer Buying Behavior,Research,Update
|ITSMA’s Top Ten B2B Marketing Ideas of 2011
Based on the number of clickthroughs, downloads, retweets, and mentions, the ideas that resonated most with our readers in 2011 centered on thought leadership, connecting with the buyer, marketing planning and strategy, lead generation, using data, and building brands.
Thursday, January 26th, 2012 | Annual Research,Brand, Reputation, and Positioning,Content, Communications, and Advertising,Marketing Strategy and Planning,Research,Thought Leadership