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ITSMA’s Solutions Taxonomy

This ITSMA Marketing Tool presents ITSMA’s Solutions Taxonomy, including the industry-standard definition of solutions and the solutions offering model.

Wednesday, July 23rd, 2014 | Research,Solutions Marketing,Tool
http://www.itsma.com/research/itsmas-solutions-taxonomy/
2014 ITSMA/VEM Marketing Performance Management Survey The Link Between Marketing Performance Management and Value Creation

Until marketers speak the language of the business and demonstrate value, they will be viewed as overhead. Marketers must move from being campaign producers and sales enablers to business value creators.

Thursday, June 5th, 2014 | Benchmarking Study,Increasing Marketing's Role and Status in the Organization,Marketing Measurement,Research,Survey
http://www.itsma.com/research/2014-itsma-vem-marketing-performance-management-survey/
ITSMA Online Survey: Increasing Relevance with Buyer Personas and B2I Marketing

Persona Marketing makes your marketing programs more relevant. ITSMA research shows you how to be more effective!

Wednesday, May 7th, 2014 | Benchmarking Study,Buyer Research,Customer Buying Behavior,Influencer Relations,Research,Survey,Thought Leadership
http://www.itsma.com/research/increasing-relevance-with-buyer-personas-and-b2i-marketing/
Turning Case Studies into Customer Engagement: How Cisco Gets to Yes

Learn how Cisco developed a comprehensive program from the ground up to provide customer testimonials and case studies across vertical markets and service lines.

Thursday, April 10th, 2014 | Account Based Marketing,Brand, Reputation, and Positioning,Case Study,Client Satisfaction,Reference Management,Research,Sales and Marketing Collaboration/Alignment
http://www.itsma.com/research/customer-engagement-how-cisco-gets-to-yes/
ITSMA’s Top Ten Marketing Ideas of 2013

Here are the ten B2B services marketing ideas that members read the most. They’re from research studies, interviews with members, and updates on key marketing trends.

Monday, March 24th, 2014 | Account Based Marketing,Customer Buying Behavior,Research,Update
http://www.itsma.com/research/top-ten-marketing-ideas-of-2013/
Professional Services and Solutions, 2013 Brand Tracking Study

ITSMA’s Professional Services Brand Tracking Study provides data to help professional services and solutions companies support their marketing strategies, improve their competitive position, and build stronger brands.

Monday, March 10th, 2014 | Brand Tracking Study,Brand, Reputation, and Positioning,Buyer Research,Marketing Strategy and Planning,Research
http://www.itsma.com/research/professional-services-and-solutions-2013-brand-tracking-study/
Services Marketing Budgets and Benchmarks: 2014 Budget Allocations and Trends

ITSMA’s 2014 Services Marketing Budget Allocations and Trends study reveals that despite budget increases, marketing is still being asked to do more with less.

Wednesday, February 5th, 2014 | Benchmarking Study,Budget Trends and Directions,Content, Communications, and Advertising,Increasing Marketing's Role and Status in the Organization,Leadership Development,Marketing Benchmarks,Marketing Measurement,Marketing Operations and Culture,Research
http://www.itsma.com/research/services-marketing-budgets-and-benchmarks-2014-budget-allocations-and-trends/
ITSMA Online Survey: Account Based Marketing and ROI: Building the Case for Investment

Nearly all B2B solution providers that measure ABM ROI find ABM delivers higher ROI than other marketing initiatives. Why isn’t investing in ABM an easy decision?

Thursday, January 16th, 2014 | Account Based Marketing,Benchmarking Study,Research,Sales and Marketing Collaboration/Alignment,Survey
http://www.itsma.com/research/account-based-marketing-and-roi-building-the-case-for-investment/
B2B Marketing Measurement: How To Graduate From Reporting Outputs To Impacting Outcomes

Marketing is getting proficient at reporting program results consistently. Yet many marketers still fall victim to operational myopia when they focus on past performance to defend net-new budget requests or plan future programs. To connect marketing to long-term business value, B2B CMOs must move measurement away from reporting outputs and toward predicting outcomes. Earlier this [...]

Monday, December 9th, 2013 | Briefing,Marketing Measurement,Research
http://www.itsma.com/research/b2b-marketing-measurement-from-reporting-outputs-to-impacting-outcomes/
How Buyers Consume Content, Knowledge, and Wisdom

Buyers don’t learn everything digitally—they need to interact with people, especially subject matter experts. These are just some of the findings from ITSMA’s research, How Buyers Consume Information, 2013.

Monday, November 25th, 2013 | Briefing,Buyer Research,Customer Buying Behavior,Demand Generation and Lead Management,Interactive Online/Digital Marketing,Research,Sales Enablement,Sales Enablement Processes, Training and Tools,Thought Leadership
http://www.itsma.com/research/how-buyers-consume-content-knowledge-and-wisdom/
How Buyers Consume: Content, Knowledge, and Wisdom, Results from the ITSMA How B2B Buyers Consume Information Survey, 2013

ITSMA’s 2013 buyer research validates the changes in buyer behavior related to the use of social media and the importance of solution provider websites. It also uncovers a new finding related to the role of sales in the purchase process.

Monday, November 18th, 2013 | Buyer Research,Customer Buying Behavior,Demand Generation and Lead Management,Focus Report,Interactive Online/Digital Marketing,Research,Sales Enablement,Sales Enablement Processes, Training and Tools,Thought Leadership
http://www.itsma.com/research/how-b2b-buyers-consume-information-survey-2013/
ITSMA Online Survey: Thought Leadership Selling: How to Help Sales Influence Customers with Ideas

Buyers want salespeople who can help them understand trends that affect their businesses in new ways—without pitching. That’s thought leadership selling. Marketing can help sales master it.

Wednesday, November 13th, 2013 | Benchmarking Study,Research,Sales and Marketing Collaboration/Alignment,Survey,Thought Leadership
http://www.itsma.com/research/online-survey-thought-leadership-selling/
Thought Leadership Selling: How to Help Sales Influence Customers with Ideas

Marketers with successful thought leadership sales programs do three things differently: make it easy for sales, use thought leadership later in the sales cycle, and customize everything.

Thursday, October 24th, 2013 | Briefing,Research,Thought Leadership
http://www.itsma.com/research/how-to-help-sales-influence-customers-with-ideas/
2013 ITSMA/VEM/Forrester Marketing Performance Management Survey: Increasing Marketing’s Relevance to the Business

Marketers need to a line of sight between marketing investments and business performance—select the right metrics, set numerical targets, and show how marketing activity is linked to business outcomes.

Friday, June 14th, 2013 | Benchmarking Study,Marketing Measurement,Research,Survey
http://www.itsma.com/research/increasing-marketings-relevance-to-the-business/
ITSMA Online Survey: Realizing the Promise of Marketing Technology

ITSMA’s 2013 marketing technology survey reveals how a handful of the most successful marketing organizations have turned technology to their advantage.

Thursday, April 25th, 2013 | Benchmarking Study,Demand Generation and Lead Management,Marketing Operations and Culture,Research,Survey
http://www.itsma.com/research/online-survey-realizing-the-promise-of-marketing-technology/
Professional Services and Solutions, 2012 Brand Tracking Study

ITSMA’s Professional Services Brand Tracking Study provides data to help professional services and solutions companies support their marketing strategies, improve their competitive position, and build stronger brands.

Monday, March 4th, 2013 | Brand Tracking Study,Brand, Reputation, and Positioning,Buyer Research,Marketing Strategy and Planning,Research
http://www.itsma.com/research/professional-services-and-solutions-2012-brand-tracking-study/
Services Marketing Budgets and Benchmarks: 2013 Budget Allocations and Trends

ITSMA’s 2013 Services Marketing Budget Allocations and Trends study reveals that services marketers are more optimistic in 2013 and plan to increase their budgets; however, in response to changing buyer behavior, they are shifting their budget allocations to reflect new priorities.

Thursday, February 28th, 2013 | Benchmarking Study,Budget Trends and Directions,Content, Communications, and Advertising,Customer Buying Behavior,Globalization and Outsourcing,Marketing Benchmarks,Marketing Measurement,Marketing Operations and Culture,Research
http://www.itsma.com/research/services-marketing-budgets-and-benchmarks-2013/
ITSMA’s 2013 State of the Marketing Profession Address

In the State of the Marketing Profession Address, ITSMA outlines five mandates to help B2B marketers be successful in 2013.

Friday, January 25th, 2013 | Briefing,Budget Trends and Directions,Customer Buying Behavior,Demand Generation and Lead Management,Marketing Benchmarks,Marketing Strategy and Planning,Research
http://www.itsma.com/research/itsmas-2013-state-of-the-marketing-profession-address/
Three Trends You Can’t Ignore: Results from the ITSMA How Buyers Consume Information Survey, 2012

ITSMA’s 2012 buyer research validates the changes in buyer behavior related to the use of social media and the importance of solution provider websites. It also uncovers a new finding related to the role of sales in the purchase process.

Wednesday, December 12th, 2012 | Buyer Research,Customer Buying Behavior,Demand Generation and Lead Management,Focus Report,Interactive Online/Digital Marketing,Research,Thought Leadership
http://www.itsma.com/research/results-from-itsma-how-buyers-consume-information-survey-2012/
The Buyer Divide: How to Market to Traditional and B2B Social Buyers

In this briefing you will learn what marketers need to do to give buyers what they want, and you will hear examples and case studies from companies who are leading the way.

Tuesday, December 11th, 2012 | Briefing,Customer Buying Behavior,Research
http://www.itsma.com/research/the-buyer-divide-market-to-traditional-and-b2b-social-buyers/
Mastering the Six Principles of Marketing Performance Management

This Online Briefing highlights the six principles employed by best-in-class marketers to measure their marketing performance.

Tuesday, November 13th, 2012 | Briefing,Marketing Measurement,Marketing Operations and Culture,Research
http://www.itsma.com/research/principles-of-marketing-performance-management-briefing/
How to Build Successful Customer Satisfaction and Loyalty Programs That Drive Growth

By integrating customer satisfaction and loyalty programs, companies can accurately judge customer opinion, be better able to act on those opinions, and build a cadre of loyal customers and advocates.

Thursday, October 25th, 2012 | Client Satisfaction,Focus Report,Loyalty Programs,Relationship Marketing,Research
http://www.itsma.com/research/build-successful-customer-satisfaction-and-loyalty-programs/
From Support to Strategy: How Marketing Can Increase Its Value to the Business

Senior executives see the marketing function as being out of step with the rest of the business. Here’s what marketers must do to prove their value.

Friday, September 28th, 2012 | Increasing Marketing's Role and Status in the Organization,Marketing Strategy and Planning,Research,Viewpoint
http://www.itsma.com/research/from-support-to-strategy-how-marketing-can-increase-its-value-to-the-business/
The Path to Better Marketing Results

The Marketing Performance Management Survey assesses how marketers use data, metrics, and analytics to impact the business.

Thursday, September 20th, 2012 | Benchmarking Study,Increasing Marketing's Role and Status in the Organization,Marketing Measurement,Marketing Operations and Culture,Research,Survey
http://www.itsma.com/research/2012-marketing-performance-path-to-better-marketing-results/
Six Steps to Crafting Effective Value Propositions

ITSMA has developed a six-step process to create outstanding value propositions based on research.

Wednesday, September 19th, 2012 | Account Based Marketing,Research,Tool,Value Proposition Development
http://www.itsma.com/research/six-steps-to-crafting-effective-value-propositions/

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