The Marketing Strategist:

Marketing Excellence Award Winners 2015

November 3, 2015

  • MEA, News

Winners Press Release  |  2015 Winner Summaries (PDF 1.3Mb)

 

Accelerating Growth with Account Based Marketing

Diamond

SAP North America
Transforming Marketing and Sales Engagement: Creating and Sustaining Relevance Through Account Based Marketing
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Gold

Cisco Systems/Cisco Partner Consulting & Innovation Business Practices
Investing in Partners with Consulting and Data Analytics Yields High Returns in Loyalty, Agility and Revenue
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Gold

KPMG
Making Big Impressions at the United Nations
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Finalists: Cisco, HCL, HP, KPMG, SAP


Capitalizing on Marketing’s New Tools and Technologies

Diamond

Cisco Systems
Data-Driven Automation Drives Incremental Service Revenue for Cisco
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Gold

Dell
Dell’s Integrated Marketing Technology Stack
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Finalists: Avanade, Cisco, Dell, HCL, IBM


Delivering an Omnichannel Customer Experience

Diamond

HCL Technologies
The Relationship Beyond the Contract Campaign – Positioning HCLTECH’s Brand Promise through Integrated Marketing
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Gold

Cisco Systems
Cisco Services APAC Customer Lifecycle Marketing Engine: Innovation in Omnichannel Marketing
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Finalists: Avanade, Avaya, Cisco, HCL, Misys


Driving Business with Thought Leadership

Diamond

Cisco Systems
Cisco Internet of Everything Thought Leadership Platform: Visionary Insights Grounded in Real-World Business Outcomes
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Gold

Amdocs
Amdocs Sets the Agenda for Customer Experience in the Global Communications Market
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Gold

PwC
Driving Business with Thought Leadership
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Finalists: Amdocs, Capgemini, Cisco, Optum, PwC


Enabling Sales and SME Channels for Deeper Customer Engagement

Diamond

SITA
STARS program
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Gold

Hewlett Packard Enterprise
What We Sell – Sales & Marketing Enablement Platform for Hewlett Packard Enterprise
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Finalists: Amdocs, Cisco, HP, SITA, Unisys


Measuring and Communicating Marketing Performance

Diamond

CSC
CSC Digital Marketing Dashboard
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Gold

Avanade
Avanade Global Marketing Effectiveness Program
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Gold

Avaya
Avaya CMO Funnel Dashboard
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Finalists: Avanade, Avaya, CSC

 

Further reading